© 2018 Michael Limber

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TOY DESIGN

As Design Director for toy company WowWee, my video game experience applied directly, with many of the same principles of game play and human psychology in effect in interactive toys.  

In addition to play spec and logic flows, my activities at WowWee included executive strategic product planning, building and directing the US design team, presenting product proposals, developing a branded online world, holding creative "think tanks",  and frequent travel to Hong Kong.